本科专业

Undergraduate Programs

国际经济与贸易

International Economics and Trade

本专业培养掌握经济学、管理学、营销学基本理论和技能，具有熟练的英语听、说、读、写能力，具备国际经营管理和国际市场开拓能力，具有较高综合素质的国际经贸复合型人才。本专业要求学生掌握国际贸易、国际贸易实务、国际金融、国际结算、国际商法、国际投资、国际市场营销的理论和技能，具备商务洽谈、外贸函电、计算机信息技术、电子商务等从事国际商务的能力，具备较高的人文素养，掌握一定的工程技术基础。主要课程有：微观经济学、宏观经济学、产业经济学、国际贸易、国际贸易实务、国际金融、外贸函电、国际结算、国际商法、国际投资、货币银行学、会计学、统计学、国际商务、国际经济学。毕业生可进入各类工商企业或金融机构，从事国际贸易、国际投资、跨国经营等国际经贸活动，可在政府部门从事经济管理工作，也可从事教学、科研方面工作。

This major trains students to master the basic theories and skills of economics, management and marketing, to be proficient in English listening, speaking, reading and writing, to have international business management and international market development capabilities, and to have high comprehensive quality. talent. This major requires students to master the theory and skills of international trade, international trade practice, international finance, international settlement, international business law, international investment, and international marketing. Ability, have a high humanistic quality, master a certain engineering technology foundation. The main courses are: Microeconomics, Macroeconomics, Industrial Economics, International Trade, International Trade Practice, International Finance, Foreign Trade Correspondence, International Settlement, International Business Law, International Investment, Currency and Banking, Accounting, Statistics, International Business ,International Economics. Graduates can enter various industrial and commercial enterprises or financial institutions, engage in international economic and trade activities such as international trade, international investment, and transnational operations, and can engage in economic management in government departments, as well as in teaching and scientific research.

国际经济与贸易（中国商务方向全英文）

International Economics and Trade (English Taught)

本专业是浙江省优势专业，培养全面了解中国商业文化与商业规则，懂得中国和国际商务法律、法规，了解中外公司运作的一般规律，熟练掌握国际商务领域有关商务管理、市场调研、商业信息合理运用、人力资源管理等方面实际应用技巧，具有一定创新能力的国际商务应用型、复合型人才。本专业所有课程均采取全英文授课方式，重点培养学生的国际化视野和国际化商贸能力，要求学生掌握国际贸易、国际贸易实务、国际金融、国际结算、国际商法、国际投资、国际市场营销的理论和技能，具备商务洽谈、外贸函电、计算机信息技术、电子商务等从事国际商务的能力，具备较高的人文素养，掌握一定的工程技术基础。主要课程有：微观经济学、宏观经济学、国际贸易、国际贸易实务、国际金融、外贸函电、国际结算、国际商法、跨境电子商务、国际市场营销、会计学、统计学、国际商务、国际经济学等。毕业生可进入各类工商企业，比如跨国公司、外贸企业、银行、电商企业、证券公司等从事国际贸易、国际投资、跨国经营等国际经贸活动；也可在政府机关比如海关、商务、税务等从相关部门从事经济管理工作。

This major is an advantageous major in Zhejiang Province. It cultivates a comprehensive understanding of Chinese business culture and business rules, understands Chinese and international business laws and regulations, understands the general rules of the operation of Chinese and foreign companies, and is proficient in business management, market research, and reasonable business information in the field of international business. Practical application skills in application, human resource management, etc., international business applied and compound talents with a certain innovative ability.

All courses in this major are taught in English, focusing on cultivating students’ international vision and international business abilities. Students are required to master international trade, international trade practices, international finance, international settlement, international business law, international investment, and international marketing. Theory and skills, with the ability to engage in international business such as business negotiation, foreign trade correspondence, computer information technology, e-commerce, etc., have a high humanistic quality, and have a certain engineering technology foundation.

The main courses are: Microeconomics, Macroeconomics, International Trade, International Trade Practice, International Finance, Foreign Trade Correspondence, International Settlement, International Commercial Law, Cross-border E-commerce, International Marketing, Accounting, Statistics, International Business, International Economics etc. Graduates can enter various industrial and commercial enterprises, such as multinational companies, foreign trade companies, banks, e-commerce companies, securities companies, etc., to engage in international trade, international investment, multinational operations and other international economic and trade activities; they can also work in government agencies such as customs, business, and taxation. Wait for the relevant departments to engage in economic management work.

工商管理

Business Administration

本专业在本校有相应的硕士点，是校综合改革试点专业。本专业以培养富有创新和创业精神的中高级工商管理人才为目标，设有战略管理、生产管理和房地产经营三个方向。本专业充分利用学校的实验教学平台和企业实训基地，采取理论和实践相结合的教学方式，培养的学生以理论系统、基础扎实、综合管理能力强见长。除熟练的外语和计算机应用技能外，要求学生掌握系统的企业管理知识和理论、熟悉基本的企业管理方式和方法、具备一定的企业管理技能和技巧。主要课程有：管理学、经济学、战略管理、组织设计与管理、生产运作管理、人力资源管理、市场营销管理、会计学、财务管理、商务谈判等。毕业生可到各类企业从事与管理相关的工作，也可到政府机关、学校、事业单位从事管理、教学、科研等方面的工作。

This major has a corresponding master's degree in the school, and it is a pilot major for comprehensive reform of the school. This major aims to cultivate middle and senior business management talents with innovative and entrepreneurial spirit, and has three directions: strategic management, production management and real estate management. This major makes full use of the school's experimental teaching platform and enterprise training base, adopts a teaching method that combines theory and practice, and trains students with theoretical systems, solid foundations, and strong comprehensive management capabilities. In addition to proficient foreign language and computer application skills, students are required to master systematic business management knowledge and theories, be familiar with basic business management methods and methods, and have certain business management skills and techniques. The main courses are: management, economics, strategic management, organizational design and management, production operation management, human resource management, marketing management, accounting, financial management, business negotiation, etc. Graduates can go to various enterprises to engage in management-related work, and can also go to government agencies, schools, institutions to engage in management, teaching, scientific research and other aspects of work.

工商管理（全英文）

Business Administration (English Taught)

本专业是在我校原有中文工商管理专业基础上增设的全英文授课专业，是为适应企业国际化和跨国公司管理需要而设立的。本专业培养理论基础扎实、专业技能突出、具备良好的沟通能力、学习能力和创新能力的高素质管理人才。本专业的核心课程采取全英文授课的形式，让学生不需走出国门即可在全英文环境中获取管理知识、提升管理能力和锻炼英语应用能力。学生通过四年的学习，可以掌握扎实的管理学和经济学等方面专业知识和技能，具备国际视野，英语听说读写能力强，能适应经济全球化和企业国际化对高素质管理人才的要求。主要课程有：管理学、经济学、战略管理、组织设计与管理、生产运作管理、人力资源管理、市场营销管理、会计学、财务管理、商务谈判等。学生毕业后，可进入各类工商企业、事业单位及政府有关部门从事涉外经营、管理工作及教学、研究等方面工作。

This major is an all-English-taught major based on the original Chinese business administration major of our school. It is set up to meet the needs of corporate internationalization and multinational company management. This major cultivates high-quality management talents with a solid theoretical foundation, outstanding professional skills, good communication skills, learning skills and innovation capabilities.

The core courses of this major are taught in English, so that students can acquire management knowledge, improve management skills, and exercise English application skills in a full English environment without going abroad. Through four years of study, students can master solid professional knowledge and skills in management and economics, have an international perspective, have strong English listening, speaking, reading and writing skills, and can adapt to economic globalization and corporate internationalization’s request for high-quality management talents.

The main courses are: Management, Economics, Strategic Management, Organization Design and Management, Production Operation Management, Human Resource Management, Marketing Management, Accounting, Financial Management, Business Negotiation, etc. After graduation, students can enter various industrial and commercial enterprises, institutions and relevant government departments to engage in foreign-related business, management, teaching, and research.

人力资源管理

Human Resource Management

本专业是浙江省重点专业，有相应的硕士点，是校综合改革试点专业，拥有强有力的校友支持平台，为在校生提供充足的交流、实习和就业机会。本专业以培养具有理论基础扎实、专业技能突出、学习能力较强、心理健康并能迅速适应企事业单位工作岗位等特点的人力资源管理专业人才为目标；除熟练的外语和计算机应用能力外，要求学生掌握经济学、管理学、心理学和经济法方面的基本理论和基本知识，熟悉系统的人力资源管理理论和方法，具备较强的招聘、培训、考核、薪酬、员工关系管理等人力资源管理能力和技巧。主要课程有：管理学、经济学、经济法、会计学、人力资源管理、劳动经济学、组织行为学、社会保障、绩效管理、薪酬管理、员工培训与开发、劳动政策与法规、领导科学、管理沟通等。毕业生可到金融、工业、商业、咨询、政府机关、学校等企事业单位从事人力资源管理工作，也可以从事教学、科研工作。

This major is a key major in Zhejiang Province with a corresponding master's degree. It is a pilot major for comprehensive reform of the school. It has a strong alumni support platform and provides sufficient exchange, internship and employment opportunities for students. The goal of this major is to cultivate human resource management professionals with solid theoretical foundation, outstanding professional skills, strong learning ability, mental health, and the ability to quickly adapt to jobs in enterprises and institutions; in addition to proficient foreign language and computer application ability, Students are required to master the basic theories and knowledge of economics, management, psychology and economic law, be familiar with systematic human resource management theories and methods, and have strong human resources such as recruitment, training, assessment, compensation, employee relationship management, etc. Management skills and skills. The main courses are: management, economics, economic law, accounting, human resource management, labor economics, organizational behavior, social security, performance management, compensation management, employee training and development, labor policies and regulations, leadership science, management communication, etc. Graduates can go to finance, industry, commerce, consulting, government agencies, schools and other enterprises and institutions to engage in human resource management, as well as teaching and scientific research.

经济学

Economics

本专业在本校有相应的硕士点和浙江省应用经济学高校人文社科重点研究基地。本专业培养具有扎实的现代经济学理论基础、熟练掌握现代经济分析方法、知识面宽、基础扎实、具有向社会科学相关领域扩展渗透能力的人才。本专业毕业学生能在综合经济管理部门、政策研究部门、金融机构和工商企业从事经济分析、预测、规划和经济管理工作。

本专业主要课程有：微观经济学、宏观经济学、计量经济学、会计学、财政学、货币银行学、国际金融、统计学、经济法等。毕业生可在国家党政机关、金融证券机构、大中小型企业从事综合性经济管理和政策研究、分析等工作，也可从事与经济有关的新闻、出版和教学等工作。

This major has a corresponding master's degree in the school and a key research base of humanities and social sciences in Zhejiang University of Applied Economics. This major cultivates talents with solid theoretical foundation of modern economics, proficient in modern economic analysis methods, broad knowledge, solid foundation, and the ability to expand and penetrate into social science-related fields. Graduates of this major can engage in economic analysis, forecasting, planning and economic management in general economic management departments, policy research departments, financial institutions and industrial and commercial enterprises.

The main courses of this major are: microeconomics, macroeconomics, econometrics, accounting, finance, monetary banking, international finance, statistics, economic law, etc. Graduates can engage in comprehensive economic management and policy research and analysis in national party and government agencies, financial and securities institutions, large, medium and small enterprises, as well as in economic-related news, publishing and teaching.

金融学

Finance

本专业为校综合改革试点专业，在本校有相应的硕士点。本专业培养具有扎实的金融理论基础和系统的金融业务技能，具备金融职业素养，掌握现代分析方法和操作能力，有较强的实践能力，具有创新意识和国际视野的复合型高级金融人才。本专业要求学生系统掌握金融学的基本理论知识，具有处理银行、证券、保险、公司金融、信托租赁等方面业务的能力，了解本学科的理论前沿和发展动态，熟练掌握英语和计算机，具有较强的科学研究和实际工作能力。主要课程有：货币银行学、国际金融、证券投资学、公司金融、金融工程学、商业银行经营管理、保险学、信托与租赁、期货与期权、互联网金融、行为金融、金融风险与管理等。毕业生可在国内外高校攻读硕士研究生继续深造，或在各类金融机构、企事业单位、政府部门、科研院校从事相关工作。

This major is a pilot major of the school's comprehensive reform, and there is a corresponding master's degree in this school. This major cultivates compound senior financial talents with solid financial theoretical foundation and systematic financial business skills, possessing financial professional quality, mastering modern analysis methods and operational ability, strong practical ability, innovative consciousness and international vision. This major requires students to systematically master the basic theoretical knowledge of finance, have the ability to deal with banking, securities, insurance, corporate finance, trust leasing, etc., understand the theoretical frontiers and development trends of this discipline, be proficient in English and computers, and have relatively Strong scientific research and practical work ability. The main courses are: Currency and Banking, International Finance, Securities Investment, Corporate Finance, Financial Engineering, Commercial Bank Operation and Management, Insurance, Trust and Leasing, Futures and Options, Internet Finance, Behavioral Finance, Financial Risk and Management, etc. Graduates can pursue postgraduate studies in domestic and foreign universities, or engage in related work in various financial institutions, enterprises and institutions, government departments, and scientific research institutions.

会计学

Accounting

本专业是浙江省重点建设专业，在本校有相应的会计专业硕士点（MPACC）。本专业培养具备现代会计、财务、审计和经济、管理、法律等方面的基本理论、专业知识和操作技能，能在企、事业及政府部门、会计师事务所、金融证券机构的会计、审计咨询等工作的中高级管理人才。通过教学计划所规定的学习，学生应达到以下要求：系统掌握会计、财务、审计的基本理论和基本知识；接受会计方法与技巧方面的基本训练，具有较强的会计实务操作能力、综合分析能力和初步科研能力；掌握会计电算化的技能，并熟练运用财务会计软件；熟悉我国会计、金融、税收等方面的方针、政策、法规及国际会计惯例；了解本学科的理论前沿和发展动态；具有较强的数据运算和分析能力以及良好的职业道德修养。主要课程有：管理学、微观经济学、宏观经济学、基础会计、中级财务会计、高级财务会计、审计学、财务管理、成本会计、管理会计、会计信息系统等。理论基础扎实、训练有素的会计学专业毕业生，经过实践锻炼，可成为政府机关、企事业单位、会计师事务所以及金融机构等行业单位的会计主管、审计项目经理、财务总监（经理）、总会计师等。

This major cultivates basic theories, professional knowledge and operational skills in modern accounting, finance, auditing and economics, management, law, etc., and can be used in enterprises, institutions and government departments, accounting firms, financial securities institutions. Accounting, auditing consulting, etc. Working middle and senior management personnel. Through the study stipulated in the teaching plan, students should meet the following requirements: systematically master the basic theory and knowledge of accounting, finance and auditing; accept basic training in accounting methods and skills, and have strong accounting practice operation ability and comprehensive analysis ability and preliminary scientific research ability; master the skills of computerized accounting, and be proficient in the use of financial accounting software; be familiar with the principles, policies, regulations and international accounting practices in my country's accounting, finance, taxation and other aspects; understand the theoretical frontiers and development trends of this discipline; Have strong data operation and analysis ability and good professional ethics. The main courses are: management, microeconomics, macroeconomics, basic accounting, intermediate financial accounting, advanced financial accounting, auditing, financial management, cost accounting, management accounting, accounting information system, etc. Graduates with a solid theoretical foundation and well-trained accounting majors can become accountants, audit project managers, financial directors (managers), government agencies, enterprises and institutions, accounting firms, financial institutions and other industry units after practical training. Chief Accountant, etc.

电子商务

E-Commerce

本专业培养具备经济管理知识、计算机科学知识与技能以及电子商务技术与运营管理知识的复合型、应用型高级专业人才。要求学生熟练掌握运用电子商务技术、信息技术与现代管理方法，并综合运用所学知识和方法独立进行电子商务项目的规划、分析、设计、实施、管理和评价，具有整合各类资源、实施电子商务战略的理论与实际运营能力，能在各类企事业单位及政府机构从事电子商务项目的规划、开发、运营与管理等工作以及能够高效利用电子商务平台开展国际国内商务活动。熟练掌握一门外语，具有听、说、读、写、译的基本能力，掌握文献检索、资料查询和收集的各种方法。主要课程有：管理学、经济学、会计学、电子服务、管理运筹学、网页设计基础、网络营销、电子商务物流管理、数据库原理与应用、Web开发技术、数据仓库与数据挖掘、电子商务运营管理、电子商务系统分析与设计、电子商务安全技术等。毕业生能在企事业单位、IT行业和政府部门从事电子商务系统的规划、开发、运营与管理等工作，也可在学校或科研机构从事电子商务方向的教学与研究工作。

This major trains compound and applied senior professionals with economic management knowledge, computer science knowledge and skills, and e-commerce technology and operations management knowledge. Students are required to be proficient in the use of e-commerce technology, information technology and modern management methods, and comprehensively use the knowledge and methods they have learned to independently carry out the planning, analysis, design, implementation, management and evaluation of e-commerce projects. The theoretical and practical operation ability of business strategy, can be engaged in the planning, development, operation and management of e-commerce projects in various enterprises, institutions and government agencies, and can effectively use e-commerce platforms to carry out international and domestic business activities. The main courses are: Management, Economics, Accounting, Electronic Services, Management Operations Research, Web Design Fundamentals, Internet Marketing, E-Commerce Logistics Management, Database Principles and Applications, Web Development Technology, Data Warehouse and Data Mining, E-Commerce Operations Management, e-commerce system analysis and design, e-commerce security technology, etc. Graduates can be engaged in the planning, development, operation and management of e-commerce systems in enterprises and institutions, IT industry and government departments, as well as teaching and research in e-commerce in schools or scientific research institutions.

信息管理与信息系统

Information Management and Information System

本专业现为浙江省新型特色专业建设单位，在本校具有相应的硕士点。本专业培养兼具经济管理知识和计算机应用技能的复合型、应用型高级专业人才。学生将主要学习经济管理、计算机应用、数据科学与大数据技术、互联网技术、统计学、运筹学与数量经济分析的基本理论和知识，受到程序设计、数据库技术、软件开发技术以及商务数据分析等方面的综合训练，具备突出的应用实践能力。主要课程有：管理信息系统、管理学、经济学、会计学、市场营销、数据库原理与应用、网页设计、数据结构、面向对象程序设计、软件开发工具、Web开发技术、移动开发技术、商务分析导论、商务智能与数据挖掘（Python、R等）、Web数据挖掘、大数据集成平台、计算机网络、信息系统分析设计与实现、统计学、管理运筹学、计量经济学等。毕业生能在企事业单位、IT行业和政府部门从事信息化实施与咨询、互联网开发与经营、管理信息系统开发、IT产品技术支持与经营、企业管理等工作，也可在学校或科研机构从事管理信息系统与电子商务方向的教学与研究工作。

This major is now a new type of specialty construction unit in Zhejiang Province, and has a corresponding master's degree in this school. This major trains compound and applied senior professionals with both economic management knowledge and computer application skills. Students will mainly study the basic theories and knowledge of economic management, computer application, data science and big data technology, Internet technology, statistics, operations research and quantitative economic analysis, and are subject to programming, database technology, software development technology and business data analysis, etc. Comprehensive training, with outstanding practical ability. The main courses are: Management Information System, Management, Economics, Accounting, Marketing, Database Principles and Applications, Web Design, Data Structure, Object-Oriented Programming, Software Development Tools, Web Development Technology, Mobile Development Technology, Business Analysis Introduction, Business Intelligence and Data Mining (Python, R, etc.), Web Data Mining, Big Data Integration Platform, Computer Network, Information System Analysis Design and Implementation, Statistics, Management Operations Research, Econometrics, etc. Graduates can be engaged in informatization implementation and consulting, Internet development and operation, management information system development, IT product technical support and operation, enterprise management, etc. in enterprises and institutions, IT industry and government departments, and can also be engaged in schools or scientific research institutions. Teaching and research work in the direction of management information systems and e-commerce.